But the Bottle Is So Pretty

Coca-Cola has recalled UK bottled water:

The Coca-Cola Co said on Friday it had recalled its entire
Dasani range of bottled water from the British market after levels of
bromate, a potentially harmful chemical, were found to exceed legal
standards.
"Bromate is a chemical that could cause an increased cancer risk as a
result of long-term exposure, although there is no immediate risk to
public health," the agency said in a statement.

This comes on the heels of a news release in which Coca-Cola admitted that Dasani is nothing more than purified tap water:

Judith Snyder, brand PR manager for Dasani, confirmed
"municipal" water supplies were used but said the source was
"irrelevant" because it "doesn't affect the end result". She said: "We
would never say tap water isn't drinkable. "It's just that Dasani is as
pure as water can get - there are different levels of purity."

Posted by flow Frazao on March 19, 2004 at 12:02 PM | Permalink